Merging a luxurious, sexy classicism with a rebel streak, Calvin Rucker is the collaboration between two longtime friends and fashion innovators, Joie Rucker, found of popular women's contemporary Joie, and Caroline Calvin, formerly SVP of Global Design at Levi Strauss & Co. Calvin Rucker defines a new, understated elegance by taking a gresh approach to designer ready-to-wear and fusing casual design principals with spirit and passion of Couture. Calvin Rucker's collections are designed for the chic, modern woman. She is the originator of the creative class; others aspire to capture her unique sense of self and style that makes a captivating impression when she enters a room. She mixes it up, lending a softness and femininity that perfectly juxtaposes more edge; the refined with the rough. Much like its collaborators, Calvin Rucker embraces a hint of provocative in order to achieve timeless femininity. The end result establishes a new fashion category that combines the best of two segments, casual and couture. HUB clothing introduced Calvin Rucker in 2013.